ICON 2023
Wherever You Are, You Need to Be Here.
PRSA invites the entire strategic communications community to put ethical practice first and meet up in person in Nashville this fall at ICON 2023.
This fall, Nashville’s Gaylord Opryland Resort & Convention Center will conveniently be the setting for five co-located PRSA events designed for communications, public relations and marketing professionals and students.
- PRSA ICON 2023
- PRSSA ICON 2023
- 2023 Health Academy Conference
- 2023 Counselors to Higher Education (CHE) Senior Summit
- 2023 Educators Academy Summit
All exclusively designed to enable attendees to learn the latest strategies and tactics, connect with your peers and discover new ideas.
Bundle discounts will offer savings on registration when you sign up for PRSA ICON 2023 as well as the 2023 Health Academy Conference, the 2023 Counselors to Higher Education (CHE) Senior Summit or the 2023 Educators Academy Summit. (P.S. CHE is also celebrating its 25th anniversary this year!)
Just one day at ICON is jampacked with opportunities for learning, networking and, yes, having fun.
See for yourself what it’s like at ICON 2023 in Nashville, Oct. 15-17!
Build and grow lifelong friendships and expand your professional community while exploring all that Music City has to offer.
- Join colleagues, friends and communications students in making contacts, and exploring general sessions, breakouts and exhibits from partners and sponsors.
- Get ready for a vibrant in-person program packed with education, thought leadership, networking, business solutions, exhibits and healthy fun!
- Maximize your ROI when you gain practical skills, insights and ideas in the 50+ scheduled professional development programs.
- Monitor the latest strategies and tactics that today’s top public relations, marketing and communication pros use.
- Widen your influence and develop lifelong relationships with your peers — network with the best in the business.
- Tailor your ICON experience to your career level, sector and specialization by attending a variety of sessions.
- Not a member of PRSA? Your ICON registration includes a one-year membership.
Need more reasons and managerial support to attend ICON 2023?
The discounted Saver Registration Rate is now in effect for ICON 2023.
Register Now
Keynote Speakers
David Epstein
New York Times Bestselling Author and Science Writer
David Epstein
“What traits, habits, and practices help ensure success in any profession? David Epstein tackles this question with great storytelling, extensive research and brilliant writing,” said Michelle Egan, APR, Fellow PRSA, 2023 PRSA Chair. “As professional communicators, we help our clients accomplish their goals and stay ahead of the competition and David’s insights are designed to do just that. I’m delighted we will get the chance to him hear him share his expertise with all of us as we gather in Nashville this October.”
Epstein has made it his mission to uncover the keys to achieving high performance in any profession or fast-changing environment — knowledge that has become essential to educating, developing and retaining the workforce of the future.
New York Times best-selling author and science writer David Epstein has made it his mission to uncover the keys to achieving high performance in any profession or fast-changing environment — knowledge that has become essential to educating, developing and retaining the workforce of the future. His New York Times bestseller, "The Sports Gene," investigated the balance of nature and nurture in developing a skill. His latest book, #1 New York Times best-seller "Range: Why Generalists Triumph in a Specialized World," examines the world’s top performers, from professional athletes to artists, scientists, entrepreneurs and Nobel laureates. One of only five titles to make Bill Gates' "Holiday Books 2020" list, Range was also named one of Wharton professor Adam Grant's "New Leadership Books to Read in 2019" and a finalist for the 2019 Financial Times/McKinsey business book of the year. Range was selected as one of Amazon's best business books of 2019, Inc.’s 2019 Must Read Books for Entrepreneurs and #1 out of 100 of the "Best Social Psychology Books of All Time" by Book Authority. The Washington Post named Range one of its "10 Leadership Books to Watch For," and it was selected by Apple for its "Best Audiobooks of 2019" list. In Range, Epstein brings bold new insights to business, education, technological innovation, healthcare and other industries on the best approach to career development, hiring and retention amid rapid technological change. His conclusion: In most fields, especially those that are complex, unpredictable, and difficult to automate, generalists, not specialists, are primed to excel, and only organizations that cultivate them will survive.
Epstein shares fascinating research and examples from career trajectories as varied as Roger Federer’s to that of the man who saved Nintendo, to a woman who took her first job around the age her peers were retiring — and who Peter Drucker called the greatest CEO in America. He shows that at every stage of life, from the development of children in math, music and sports, to young professionals trying to adapt to a changing work world, all the way to executives who urgently need to broaden their thinking and their skills — generalists triumph as the world around them becomes increasingly specialized.
Epstein’s two TED Talks have amassed more than 11 million views. He has spoken around the world on the science of high performance and novel uses (and misuses) of data, to organizations from X (Alphabet’s "moonshot factory"), to NASA (humanity’s original moonshot factory), to Cisco and the Association for Talent Development, and at a diverse array of events from the World Knowledge Forum in Seoul to the open-source software community’s Hadoop Summit.
Epstein’s writing has appeared in numerous publications, from The New York Times and The Atlantic to National Geographic. He was previously an investigative reporter at ProPublica, where his work ranged from an investigation into the DEA’s complicated pursuit of Chapo Guzman’s rivals, to a This American Life episode about a woman with muscular dystrophy who discovered that she shares a mutated gene with an Olympic medalist.
A former Sports Illustrated senior writer, Epstein authored or co-authored several of the magazine’s most high-profile investigative pieces, including the 2009 revelation of Yankees third baseman Alex Rodriguez’s steroid use. He has master’s degrees in environmental science and journalism from Columbia University, and was twice NCAA All-East as an 800-meter runner.
Merging stories from the worlds of sports, business, medicine, and education, Epstein sheds light on the paths to peak performance. From how to best prepare for our specialized world to how to optimally incorporate AI into our workplaces, Epstein unpacks the science of success — leaving audiences with actionable takeaways to improve how they live, work, teach, parent, and prepare for the future.
Michele Norris
Washington Post Columnist
and Former NPR “All Things Considered” Host
Michele Norris
Michele Norris will be a keynote speaker at ICON 2023. “One of today’s most respected and well-informed journalists in print and on the air, Michele has proven expertise in discussing controversial topics in a confident and clearheaded style,” said Michelle Egan, APR, Fellow PRSA, 2023 PRSA Chair.
Her ICON presentation will focus on bridging the gap between opposing viewpoints and cultures. An award-winning journalist and one of the most recognized voices in radio, Norris engages audiences in candid discussions about race, culture and communication in America.
Full Bio
For a decade, as host of National Public Radio’s longest-running program, “All Things Considered,” she captivated audiences nationwide while earning some of journalism’s highest honors. As a Washington Post Opinions columnist, Norris sparks important dialogue on current events, social issues and the power to make change as she breaks down commonly held beliefs and attitudes on race, diversity and bias. She makes complex and taboo issues remarkably accessible. Her audiences walk away empowered to stimulate discussion around challenging topics within their communities.
Throughout Norris’ accomplished career, her efforts to promote conversation about race have resulted in her critically acclaimed book, “The Grace of Silence: A Memoir.” She received accolades for a Peabody Award-winning initiative, “The Race Card Project,” which fosters conversation among individuals about their differences. Norris was previously the director of “The Bridge”—the Aspen Institute's program on race, cultural identity and inclusion—which addresses some of America's most complex issues by encouraging people to explore and engage with differing perspectives.
This summer, Norris will launch a podcast with Higher Ground Productions and Audible called “Your Mama’s Kitchen.” The show focuses on how people are shaped for a lifetime by the kitchen and communal spaces they grew up in, and the places where their food was prepared, procured and presented at the table. Guests include Michelle Obama, Eva Longoria, Gayle King, and Andy Garcia.
Her newest book, “Our Hidden Conversations: What Americans Really Think About Race,” will be published in January 2024.
Rates & Hotel
Conference Rates
Regular Rate | Saver Rate Until Sept. 8 | |
---|---|---|
PRSA ICON Professional Registration | ||
Member | $1,695 | $1,495 |
Nonmember | $1,995* | $1,795* |
See you in Nashville, Oct. 15 – 17, 2023!
Hotel Info
Gaylord Opryland® Resort & Convention Center, the flagship of Gaylord Hotels®, is in Nashville, Tennessee — just 10 minutes from Nashville International Airport. The resort is easily accessible to Music City’s legendary attractions,
including the Grand Ole Opry® , Ryman Auditorium® , Wildhorse Saloon® and the General Jackson® Showboat.
Book Now!
SPONSORSHIP OPPORTUNITIES
Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
j.goldberg@jgeco.com
O: (917) 421-9070 | C: (917) 733-3355
Check out the resources offered by ICON 2022 exhibitors
in this user-friendly Partner Directory.